So I was sitting in class when this idea struck me and even though it isn’t really a list, I still think it has the possibility of growing up to be a great idea. It started with a slogan, “Make Something Great” (which I just googled and is already a slogan for Stanley Tools. Good thing great artists steal.) And Basically the idea is to use great quality, in this case, cars, to do great things. I like the dual meaning of VW saying “we made something great” and telling buyers that they can use Volkswagen cars to make something great too.
So examples. Some of these are more fleshed out than others.
A stunt driver carving out a VW logo in the dirt with his car while a voice over talks about Michelangelo’s Sistine Chapel Ceiling or something else ridiculously awesome, creating humor in the comparison of driving skills to the painting prowess of the greats.
clip series: Family.A couple getting steamy in the back seat of a VW. Same two but older, woman pregnant and freaking out in the passenger seat, obviously about to have the baby, dad driving. Same couple packing twins into carseats in the back of the same car (cue awwws)
A few more would be an artist packing supplies and art pieces into a VW Bus etc and driving to an outdoor show, then unpacking and unveiling at a lawn party, lots of applause and appreciation. Passing out food and aid supplies out of the back of the same van. Same van functioning as an unofficial recycling service, going around a poorer neighborhood and collecting bottles etc.
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