What does your car say about you?
Here’s the thing: people use their possessions to define themselves. They use their hair, clothes, backpacks, cars, and everything in between to make a statement. even nonstatements like grey tee shirts and jeans everyday still end up making a statement. So my idea is a slideshow style series of pictures of people and their cars (Volkswagens, obviously) taken in a variety of interesting poses etc. Possible slogan: “be an individual”.
Snapshots:
A couple of kids playing in the open trunk of a vintage yellow Beetle, the bumper of which is covered in bumper stickers.
An elderly hippie couple sitting on the open back of a vintage psychedelic painted Bus with a ‘love den’ visible inside.
A street racer with a colored mohawk in the driver’s seat of a green and black race striped, tricked out Jetta.
A drag queen sprawled on the hood of a red Beetle with fake eyelashes on the headlights.
A hipster musician guy playing guitar sitting on the back of an open blue Beetle convertible with a bonfire in the background.
The ultimate goal would be about ten of these snapshots, maybe even have each or some be a home-video-style movie clip. Music should be something upbeat, maybe “Best Day of My Life” by American Authors or “Five Year’s Time” by Noah & the Whale.
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