So I have a problem. I’m doing these wrong and I know it but I don’t know what to do about it. I find myself having a hard time focusing on just the IDEAS. Everything I come up with immediately becomes a commercial in my head or worse, it starts as a commercial in my head. This is a problem because I can’t focus on the brand when I’m doing this.
But all is not lost. I have a solution! (I hope.) I finally went and looked at some blogs from last semester’s brand and I saw this thing called mind mapping. Basically it’s starting with a word or concept and doing sort of an active stream (or streams) of consciousness on it. I love this! It allows me to focus on where the flow of idea is heading and divert it when it starts moving towards making advertisements.
Anyway, here is my first attempt at a mind map:
I am very uncomfortable about this because this is like grabbing a thread woven into the fabric of my thought patterns and tugging. If you follow that thread you see how I think, what I think about, where my ideas come from and how dumb most of them are. I feel incredibly exposed. I guess that’s a big part of getting out of the comfort zone though, and something I need to work on. I see my comfort zone as a bunch of blankets wrapped around myself, I am safe inside and hidden from the world. These posts serve to peel away some of those layers which makes me more visible, but more importantly, brings me closer to the world outside my comfort zone. There are less layers between the observer and the experience.
I don’t know that this counts as a post but I do think it’s a place to start. I didn’t end up with any IDEAS, maybe just a few “ide”s. I know there are things here I can explore more later, I just don’t know if I need to have one totally fleshed out every post.
Copy Write Paste 