I put this one off for a little longer than I should have so come Saturday, I found myself sitting in a crowded cafe doing a mind map while simultaneously trying to eat breakfast and hold a conversation. I also had to stop once the meal was finished and change venues to a quieter setting more conducive for homework so it might be a little disjointed.
This is the second concerted attempt at mind mapping and I’ve noticed some patterns. I started with “Everyday Motoring Pleasure” and my first inclination was to break up the motto into parts and took those in a few different directions. I actually found one of my branches incorporating my attempt to multitask, with it following the same train of thought as the conversation I was having. Once I started getting stuck with each separate word as a branch, I explored the phrase as a whole and what it conveys which led to a whole host of other promising “buds”.
This mind map is abounding with great ideas (mostly still in fetal form) and I wouldn’t suprise myself if I got at least all three of this weeks’ posts out of it. I can also see opportunities for other mind maps (exploring play, for example). I highlighted a few branches I saw potential in, more to remind myself later than anything else. For today though I’ll stick with the go-to method for an interesting ad: drama. While I won’t be retelling the story of Romeo & Juliet (this time), I am playing with a love story gone bad.
The (mostly) fleshed out idea goes something like this: A girl and guy (in their twenties or thereabouts) are fighting inside a house or apartment and it’s a hell of a fight. They are obviously a couple living together, and as the guy storms out, the girl follows him, still yelling and screaming. As he gets outside, she starts grabbing at his arm. He shakes her off and gets into his car, locking the doors. As he is trying without success to start his junker, she continues yelling though the window, and hits it once or twice with her hand. She then turns and grabs a lawn gnome off the lawn and swings it two handed at the windshield full force. The scene freezes with her mid swing, the guy looking up panicked, still trying to turn the engine over. A voice over says something along the lines of ‘don’t be this guy’, and then commercially things happen (VW logo and something about reliability).
Looking back, I think this idea was better as a baby. Fleshed out yes, it’s somewhat humorous, but it doesn’t really relate to any of the VW brand things. It also might be sort of awful in regards to social acceptability. Is it okay to tell viewers to ‘not be’ a guy with a crappy car? Is it a snub of poverty or something? I don’t know.
I still feel like I’m doing this wrong.
Copy Write Paste 