So talk about procrastination. As I was sitting in my room at 12:30 last night (this morning) doing this mind map and questioning my life choices, I started thinking about childhood. I remember having so much fun as a kid that I never wanted to come inside when it got dark. I remember not caring about how sweaty I was or how my hair looked or if I had grass stains and scratches everywhere form playing outside. Why can’t I do that anymore? When did I lose the ability to cut loose and just be a kid again? I think every person has those moments where they wish they could go back to when having fun was an all-day-every-day activity. Growing up, we lose that freedom. Even worse, we take it away from ourselves. We confine our ‘fun’ to specified times and revoke permission to enjoy ourselves. For whatever reason we have concluded that ‘being an adult’ means pretending we aren’t children. I was looking at someone else’s posts about the rain recently and just can’t help but wonder why we stop seeing rain as an adventure and start seeing it as an inconvenience. We’re so busy dodging puddles we forget to play in them. Part of happiness is the ability to have fun and I think VW as a brand can explore finding your fun again.
So this may or may not have turned out being mostly a reflection of what I want to do with my life right now, but regardless, I don’t know if I want to use this mind map. I see some of this stuff as sort of sacred. I don’t want to make an ad idea based on fairy tales because I don’t want to ruin fairy tales for myself. Which I guess means I have to do it anyway.
Here goes: let’s take some pictures of VW cars and give them to kids. Tell them to draw whatever they want on them. My guess is, if you pick the right age range, where they still have unrestrained imaginations, for every family photo you get, some kid is going to draw ears and a tail on that car. Kids see things differently. A car can be a tank or a battleship, a horse-drawn carriage or a flying spaceship. there can be laser beams instead of headlights, flames coming out of the tailpipe, wings and big fuzzy antennae on a VW Beetle. Let’s reimagine what a car is and make it something fun.
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