Advice is kind of tricky. Lots of people try to give advice, even when it isn’t wanted, and most people get insulted if their advice isn’t taken (looking at you, mom). Most advice is offered with good intentions. “Just trying to help” is a phrase I hear often. And I’ll tell you a secret: I’m terrible at taking advice. I really don’t like being told what to do and most advice kind of sounds like that so I typically find myself resistant even to the most well-meaning words of wisdom. I have a listening problem. I interrupt people. Hypocritically, I probably give advice far too often. I’m not wise or learned by any stretch, so I don’t have much room to talk, really. Anyway, where am I going with this? Well, poor recommendation is pretty common, so I figured it would be funny to play up the proliferation of ‘bad advice’. My idea is this, an ad where drivers talk about all the bad advice they’ve gotten related to cars and driving.
BAD ADVICE
“They never check these meters.”
“Ignore the sign, you can totally park there.”
“It doesn’t count if you’re only inside for five minutes. You have a time handicap.”
“Turn down this street. The one way sign is for the street we’re on.”
“You should get that airbag, it’s cheaper.”
“It’s the best radio on the market, you just haven’t heard of it cause they don’t even need to advertise, that’s how good it is.”
“Don’t fill up yet, we can totally make it,”
“I heard the tow-fee is half off on fridays if you flash the driver.”
“Just put the bottles in the back seat, they’ll be fine.”
“It didn’t really need seatbelts anyway.”
“Try driving with your knees when you need to apply makeup.”
“No, ignore the GPS, I know the way.”
“Go this way, it’s a shortcut.”
GOOD ADVICE:
“Get a VW, it’ll last longer.”
“You should read the manual for installing that car-seat, just in case.”
“It’s a speed limit, not a speed suggestion.”
“Be nice to the officer anyway, he has a gun.”
“Get a hotel instead of a motel. It’s worth the extra fifty bucks.”
“Trust me, don’t drink the tap water.”
“Look it up before you go.”
“Yeah, you should go vote.”
I like that each of these have a story. They could all be together in one ad or each could be a story line where the situation freezes or something and “BAD ADVICE” pops up. It could then say “but this is good advice:” and talk about VW.
Copy Write Paste 
I enjoy your take on the subject of “Advice” as a whole, however I find it even more interesting how you found a way to connect it to the VW brand with a clever way of portraying the suggestion of Volkswagen as “good advice” compared to most other bad auto advice people receive. This idea can make customers feel safe in considering or choosing Volkswagen vehicles, which in turn creates more customer-connection. Great posts, looking forward to seeing more!
– Mitch Bonadies