So obviously a lot goes into making a VW car, and the “Lemon” ad campaign in the sixties really played that up. Talking about how many different people are involved in creating a car gave an old idea I had lying around a new shine. This could be done in both print and video, but basically it’d be called “what we’re made of” and it would be a silhouette of an iconic Beetle, but the silhouette would be made by people. Factory workers in hard hats, inspectors with clipboards, CEOs and designers and engineers and, most importantly, the people who own and drive VWs; all bent and scrunched and posed to make the shadow or outline of a VW car that they all worked to make happen.
For a video I had more of a play-up in mind, start with a shot of the shadow of what we think is a car but then zoom or pan or whatever and show that it’s really composed of cleverly situated people.
Here’s a cartoony version that could be the print one:
Well, this is what I ended up with. The concept is better than the execution but that fault lies in my drawing skills. It bugs me that you cant see the iconic shape really.
Copy Write Paste 