I admit it, I’m a premature merry-maker. I Love the holidays with a capital “L”. The older I get, the more I enjoy the season. Maybe it’s because I’m a christmas baby, maybe some other less obvious reason, who knows? I’m not here to analyze why I’m so happily listening to instrumental christmas music right now, I’m just savoring the moment. The other day I was listening to “Frosty the Snowman” and I heard a line that caught me kind of off guard: “he could laugh & play just the same as you and me.” Dahww that just gives you the warm fuzzies, doesn’t it? Except, when you really think about it, how many of us actually remember how to laugh and play? Most of us get swept up into the whirlwind chaos of studying and finals and packing and visiting home and family drama and food and gifting stress and party-seeking and we sort of forget about the ‘laugh & play’. We’re really bad at it, if we’re being totally honest. I can’t readily recall the last time I laughed hard enough to cry, but it definitely wasn’t today. I can’t remember the last time I partook in a nice game of catch or hide & seek or tag. I used to love playing freeze tag as a kid, what happened? When did I become so boring? When did I forget how to play? I don’t know, but maybe what’s so different and special about the holidays is that we give ourselves permission to be kids again, to laugh and play and have FUN.
Relating back to the brand, let’s put some holiday spirit into VW. Of course I won’t be the first person to do it, as a simple google search shows. This has obviously been thought of before, so how can I improve the concept? Well “made before” got me thinking about that VW ad from years and years ago called Snow Plow that I saw while researching another post. It’s simple and a little irreverent and definitely funny in a quirky sort of way. So maybe I’ll do something like that too. Play up the german engineering that doesn’t let a little winter weather get in the way of your everyday motoring pleasure (hey, that rhymed). Just a few ideas off the top of my head:
- The Frosty or Jack Frost character getting run over by a VW (Comically, not morbidly)
- A family driving around while it’s snowing, looking at christmas lights (daw)
- A family driving somewhere for the holidays in the snow. The kids asleep in the backseat with a fireplace playing on the back seat video player (I just found out some VW cars have that) mom and dad smiling at each other up front listening to soft instrumental christmas music on the radio.
Because I like the last two a lot better, I’m going to force myself to use the first one because it’s absurd and weird and outside of my comfort zone. Here goes:
It’s…out there. It almost feels more like a public service announcement or warning than an advertisement. It’s certainly irreverent. This post was kind of a wild ride. I didn’t really know where I was going with it, but this definitely wasn’t where I expected it to end up. Oh well. It’s not play, but did it make you laugh?
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