Let’s take a minute and discuss something important that no one talks about enough: constipation; specifically, creative constipation. Creative constipation, AKA writer’s block, is something that most all creative people struggle with at one time or another. The ‘problem’ really lies in trying to force creativity. Most inspiration comes in the form of what Steven Johnson calls “The Slow Hunch”, meaning that over time (maybe hours, maybe years), ideas ‘grow’ to fruition rather than springing forth fully formed from the creative imagination. Well this can work against creatives who work on deadlines (so, all of them) because we end up chasing the ever elusive muse instead of watering our metaphorical pots and letting the cool ideas just come to us. So how do we find our creative ‘zone’ or whatever it is that we so desperately seek that gives us the ideas we want? Well Johnson suggests interacting with other creative people, which is actually proven to work wonders. You’d be amazed at some of the stuff a chef and a chemist can come up with when they work together. Or a painter and a contortionist. Or any of the infinite number of possible combinations of creative people. But really, this collaborative creativity can happen with anyone because everyone is creative in some way, we just don’t always recognize it as creativity. Some people are all about origami, or bird watching, or making coffee, or whatever, but that gives them a different perspective, and talking to them can open that perspective to you and spark creativity.
In light of that, I’ll call this one “Collaboration”:
Narrator: “A lot goes into making a Volkswagen.”
We see a crash test with full airbag deployment. An engineer studying and tweaking a 3D simulation of an engine with flow rates. A factory worker installing seats.
Narrator: “Every innovation has to start somewhere.”
We see a guy wiring a gopro camera to the back bumper of a car.
Cartoons playing on a small TV strapped between the front seats of a minivan plugged into a converter plugged into a cigarette lighter.
Narrator: “Where would we be without all of the people who have helped make us what we are today?”
Old clip of a man winding up the front of an antique car. A mechanic leaning against an old-fashioned race car with his arms crossed, grinning. A chemist testing ethanol solutions.
Narrator: “Making history, better.”
Grid of split screens showing all the different things that go into making VW (a physicist doing the math, a test driver, everyday people in present day and in the past, etc, etc), zooms out to the VW logo.
Narrator: “Das auto.”
This one is missing..something. Spunk? Dazzle? Irreverence? It’s super commercially. Eh.
Copy Write Paste 