Distractions will be the death of me.
Things that keep me from doing what I should: Watching TV. Reading. My phone. I get sucked into shows and stories and forget about everything else. I stop doing whatever I’m doing to check my phone every two minutes. It’s incessant and pervasive now how much I’m on my phone. I do it without even thinking. I think I need to disconnect, just “unplug” for a day. I find myself obsessively checking my phone and my social media more and more recently (as I interrupt this sentence to look at a Snapchat) so maybe forcing myself to disconnect from those distractions will help me reset my mindset. No one needs to get in touch with me so urgently that I can’t turn off my devices for one day. I might even find myself with *gasp* some free time when every spare moment isn’t being used to look at my phone.
I’m also a fairly disorganized person. Okay, if I’m being completely honest, I’m a total scatterbrain. I struggle with ADHD which causes infinite frustration and extreme forgetfulness. I leave important items everywhere, have the hardest time with names (great at recognizing faces though), and I’m constantly forgetting about deadlines and assignments. My head is always in 100 different places and I have an incredibly hard time focusing on a single task long enough to get much done. So the little things slip through the cracks and the big things never get finished. I have developed ways to manage my own chaos, for one I write lists. They help me remember things. Another thing that I do is follow a basic set of rules. It’s something of a moral code, something of a maxim, but mostly it’s just another list. My way of organizing how I choose to live my life. I’m not going to write the whole thing here because some of those rules are really personal, some are just silly reminders to myself, but mostly it’s just common sense (even though sense isn’t all that common anymore).
It’s kind of funny that this is a post about focus and I keep getting off topic. Focus. I have a hard time with these posts for that very reason: I can’t focus. I’ll start one and get ideas for others, start researching and get totally off track, or just run out of steam. I’m so glad everyone else in the world is not like me or nothing would ever get done. Hurm, there’s an idea. Like how Nike is ‘just do it’, what if VW helps you ‘get it done’? Or something..
Playing with the recalled concept of this older ad:
Let’s do a humorous twist on a timeline and play the “what if?” game with VW:
What if everyone gave up when things got hard? What if things just didn’t work out?
What if the Wright Brothers had stopped trying after the first six failures?
What if Lewis and Clark had given up halfway to the Pacific?
What if Columbus had turned back when his crew wanted to?
What if Amelia Earhart had decided that the Atlantic was just to dangerous to fly across alone?
What if Paul Revere’s horse had gotten a broken leg?
None of those things happened, and they won’t have to now because VW gets you there.
I don’t know that this idea fully encompasses any of the brand values but it sort of touches on enduring value and there’s a little innovation mixed in with the making of history. There’s something here but I just don’t feel like it’s done.
Copy Write Paste 