The best ideas have the potential for being the biggest failures.
I heard that this semester and it’s still painfully true. I’ve had my fair share of suckish ideas in this class. And I’ve also had a few diamonds in the rough that made me want to throw my hands up and say, “That’s it! I’m done. That’s the best I’ll ever do.” But I either way, I had to do the same thing: just keep going. And the thing is, that’s how it works. The only way to get better at having better ideas is to have a LOT of crap ones first. It’s the only way. So let’s talk about the worst commercial ever.
There are infinite possibilities for bad commercials and very few for good ones. It’s easy to suck. That’s like real-life lesson 101. Not sucking is hard. Before you stop sucking you have to go through a lot of suckishness.
So what if there was a VW commercial that was about commercials that weren’t very good? A montage. It’s a great way to play up all the ways that VW is the opposite of that. It’s simple but it has a lot of potential. I like it. It’s bass-akwards and just offbeat enough that it’s perfect for VW.
By showcasing the sort comings of others, it displays the value and skill VW possesses.
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