I keep going back to traffic so I’m going to do a post about it.
So there’s a back up on the interstate, cars are just crawling along. Everyone is tired, annoyed, or apathetic as they sit in traffic. There’s a fake billboard advertisement with an overly cheerful kid in lederhosen eating ice cream. Eyes roll. Watches tick. Some horns honk sporadically. Suddenly the billboard changes. (And becomes..what? A scoreboard? A karaoke scroller? A game of pinball?)
What kinds of things could even be used to play games in traffic?
- headlights
- horns
- radios
- car doors
(hmm, how about using all of those to make music?)
So combine that stuff. The watch ticking. A turn signal, the seatbelt chime, car doors slamming, seat belts clicking, headlights flashing, all of them can be part of a song. Okay, so back to the drawing board:
Back up on the interstate, cars are crawling along. Everyone is tired, annoyed, or apathetic as they sit in traffic. Eyes roll. Watches tick. Some horns honk sporadically. One guy in a VW lets out an explosive sigh and jerks forward out of his slump to turn on the radio. He fiddles with it, flipping through a bunch of stations before landing on the first few notes of a song, the perfect song. He starts tapping. On the steering wheel, the dashboard, he messes with his windows, and as he does, the people in cars nearby catch on. His enthusiasm is contagious. So they pick up the beat too. More and more people wake up out of their haze and get into it. Before the song is over there’s a whole host of foot-tapping, light-flashing people in on the impromptu jam session.
“VW. Find your fun. Anywhere.”
Better. Much better.
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