I want to do things I like. I want to make things I can be proud of.
But I feel like for every decent idea I have, there are twelve more that are ‘eh’.
I have to keep telling myself, “this doesn’t suck just because it isn’t your favorite.” But that doesn’t stop me from wanting ideas that surprise and impress me.
I had this one as I was writing the post about working out. I got to thinking about things that family passes down from one generation to the next. Now I don’t mean genetics, we aren’t talking about Jimmy having uncle Bobby’s nose here, or whatever; I mean taste. Because whether you know it or not, your upbringing had a huge impact on your tastes as they developed. My dad loved sharp cheddar and spicy salsa and to this day, I am a huge fan of extra hot indian food and flavorful cheeses. Maybe your family passed down a love of chocolate or a hatred of mayonnaise, I don’t know, but it got me thinking about brand loyalty because my dad only likes Jif peanut butter. I seriously don’t care that much but that was his favorite, and now it’s my little brother’s favorite too. Your family can pass down a love for anything, not just peanut butter. Cars, for example. (See what I did there? Great transition.) If a family member gets a VW and loves it, you become more likely to think of that brand when it comes to buying a car yourself.
So my idea is a family reunion. A big holiday gathering of aunts, uncles, siblings, cousins, and everything in between all in one place. Everything is decked out for Christmas, with beautiful decorations and music playing but it’s total chaos with kids running around playing, laughter and everyone talking at once, and of course lots of catching up to do. We see a young couple holding hands as the guy tells the story of how they met to a captive audience. The tale is followed by guffaws and a jolly comment about “you know where you got that good taste” accompanied by a knowing wink at the “little lady.” Outside we see almost a dozen cars, a congregation of Volkswagens. Late arrivals show up bearing casseroles and people come out to help with bags. Someone laughs as they get out of a car holding a dish of food, “the family’s all here, huh?” Zoom out to a view of the cars and the house. We see the sun set and the lights on the house flicker on. (This is when you’d insert “Das Auto” and the VW logo, probably along with a short phrase about family or something, which I really can’t think of right now.)
I really like the concept here and I just thought of this, but it could also be good to include a different family, maybe in a city or something versus a suburb or where ever this one is located, play up the accessibility of the brand. This one is chock full o’ holiday spirit but I’m not sure I’m proud of it. Like I said, the concept is great, just not the execution.
Copy Write Paste 