Bit of chalk street art here, and while I can definitely say I had fun doing this one, even though it was quite cold outside and I got a number of funny looks in the process, I realize now that I really should have planned it out a little better (or at all) when I started because this is confusing. the concept has a sense of whimsy to it that I like. The trail of ‘breadcrumbs’ begs you to follow it, the only problem with this incarnation is that it doesn’t actually lead anywhere. If this was to be a proper brand experience, I would do one of two things: either tie it into the murals project (Follow the path to find the different murals!) or have the path lead to a VW dealership or something. I personally like the tie-in much better, and I like that I’m sort of continually building upon earlier ad ideas, ‘growing’ the brand by ‘growing’ these into full blown ad campaigns.
Copy Write Paste 