All aboard! Let’s try this two minute activity.
So doing a sort of stream-of-consciousness thinking session, forcing myself to just sit, not write or wander or fidget, actually works wonders. It dug up an old idea I never used and had basically forgotten about. Okay, so we’ve probably all seen at least a few of the advertisements mocking the new iPhone 6 bending, and some of them are pretty great. The incident even prompted a trending hashtag on Twitter, “#bendgate.”
Everyone was quick to get in on the joke, even companies that had nothing to do with phones. And who could blame them? Ads that take advantage of pop culture are very successful during the time that they’re relevant, and if they can poke fun at the shortcomings of another brand, even better.
Thus my idea: make fun of smart cars and advertise Beetles at the same time. I had this gem during a class activity using figurative language and kind of ran with it.
It’s like a smart car for regular sized people. Smarter than a smart car, because you can still move your legs. Do your part for the planet without feeling like a sardine.
And my personal favorite:
These could be a whole series of print ads that are snarky, irreverent, and very VW. It also focuses on the value of VW, but the fact that it still provides comfort and motoring pleasure. Now that’s innovative.
Copy Write Paste 