Why is it that everyone assumes the future will be all chrome spires, space elevators, and hovercars? I happen to hope that in the future we’ll care more about the planet than getting from place to place faster. I want pedal power. Imagine what a car commercial would be like if every car was zero emissions. The advertising goals would have to be totally different. It would be about the experience instead of the speed or efficiency, the emotion instead of the motion. Now I’m not talking derpy little Flintstone’s cars here, just because the technology is basic doesn’t mean it can’t be elegantly designed. Picture this: All VW cars are self-propelled in that you yourself propel the car, and to make it actually reasonable, everything uses magnetic repulsion to hover so that you only have to exert energy to move forward, you aren’t fighting friction. An advanced yet basic mechanism converts your mechanical energy into kinetic energy. Cars can look how ever you like them because aerodynamics don’t matter, you don’t need to get anywhere that fast. Your car could be a bubble or a bullet or a pyramid or anything in between, it’s up to you. Infinitely customizable option still make sense because each car is 3D printed on demand, no wasted materials, instant supply and demand. So how would VW advertise in this cleaner, better future? Something fun and silly and totally absurd: bubbles. Nanomolecular particles mixed with soap could make bubbles in any shape imaginable, mimicking existing cars and any other forms and modeling the possibilities for your custom car.
“The future is bright, but we’ll be sure not to leave the lights on.” “The only thing full of hot air is our patented bubble mods.” etc, etc.
This was weird and totally outlandish but whatever. It’s an idea. An alien of an idea but an idea nonetheless. Does it represent the brand? Everyday motoring pleasure? Check. Enduring value? Sure, let’s say these cars last right up until you push the auto-biodegrade button which denatures all the protein structures holding it together and it turns into carbon and other excellent and fully recyclable materials. Innovative design? You bet. Don’t tell me that infinitely customizable cars isn’t innovative.
Copy Write Paste 