Here’s a bit of four minute thinking (which really ended up being twenty-ish minute thinking). the topic: chasing your muse (as inspired by yet another TED talk).
There’s a guy, young, attractive, but obviously stressed. He’s sitting at an outdoor cafe with a cup of coffee working on something and looks at his watch and makes a worried face. He has a notebook/sketchbook open and he’s obviously struggling with something. He glances up from his work and sees a beautiful woman in an ethereal dress looking at him from down the block. He hurries to gather up his stuff and leave as she is going around the corner. He gets up and goes after her but as he rounds the corner, she throws a smile at him and goes into a museum (ironic, I know). He chases after her and we see quick flip shots akin to the typical “Where are you, Scooby Doo?” chase scene with everyone going in and out of doors in a hallway etc. only in a building full of art. She eventually leaves and he follows her, wandering past lots of people on a crowded sidewalk, following glimpses of her the whole way. Eventually he stops and ends up sitting down to lunch with a friend. We see him explain but can’t hear the words. He gestures indicating his frustration and just how close he’s gotten before the muse eludes him again. The friend nods and listens, then talks for a bit himself. They get into a passionate discussion over their forgotten food and suddenly the camera pans to a previously unoccupied chair at their lunch table, now with the ethereal woman sitting in it smiling. She reaches out and touches his hand and then vanishes. At that moment he has a visible breakthrough. He yanks out his notebook and starts working furiously, thanks his friend, and rushes out. We see him working later that day, bringing his now complete idea to life. (And insert VW plug here?)
I like this idea as an idea, but it doesn’t actually relate to the brand, really. Sure there’s some innovation, and it could be a great thing, but it wouldn’t be a good ad because you wouldn’t know what product it’s selling or what brand it represents. You’d watch it and say “Wow! That’s awesome!” and then forget what brand it’s about. There’s actually an ad (the whole campaign is good, really) by GE about ideas that’s really powerful and also a great ad because you can still remember who the ad is about.
Copy Write Paste 