I was talking to a fellow creative recently about a campaign he was struggling with and I likened his efforts coming up with fresh ideas to “squeezing a dry sponge.” I meant no insult to him and he fully agreed that I had made an apt analogy. Creativity is a battle sometimes. It gets frustrating when your sponge dries up. You feel stuck. Your brain feels like a barren desert, empty of ideas, and full of sand. It sucks.
I currently have a different problem to grapple with though, my ‘stuck’ is a result of a sudden lack of a creative outlet which leaves me understimulated and antsy. My sponge is so oversaturated that I’m constantly sitting in a metaphorical puddle of my own unused creative juices that leaves me soggy, groggy, and grouchy when I consistently fail to quiet my imagination enough to get some sleep at night.
In order to remedy both of these issues, we agreed to meet up again to bounce ideas off each other and share sponges, as it were. I get an outlet to release some of my creative energy and he gets some inspiration and a fresh perspective on his projects. Sounds like a solid partnership to me.
Copy Write Paste 