The classic toy truck brand needs a face-lift. Gendered marketing has closed the brand off from young female consumers and more savvy competitors are beating them out. The solution? Fun in-store interactive that all can enjoy (in Target, who is ahead of the game with removing the gendered BS). Plus real world goodies like a tee just begging to get dirty and “real” Tonka trucks in the Target fleet.
(This campaign won First Prize for Integrated Campaigns in the Ad Club @ VCU Student Awards Show.)
Copy Write Paste 